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Search Engine Optimization Company, SEO Agency Canberra, Australia | Essentsoft

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Search Engine Optimization

We are a full fledged digital marketing agency in Canberra offering exponential services in digital transformation planning, content strategy, video content creation, content marketing, digital marketing, Search Engine Optimization, and more.

The Best Professional SEO Services In Canberra

We’re in the age of inbound marketing. Pushing your advertisements on unsuspecting public viewers in the hope that it hits the right people isn’t the most effective, if not enduring, strategy for business these days. Your customers need to find you. Inbound marketing is all about your business being discovered by customers online during their search for a trustworthy partner.

That is one of the most important goals of businesses today. To rank on the first page of Google’s search results. Search engine optimization is a continuous process; the result of a consistent and diligent effort to position a webpage as a source of information or helpful service to web surfers.

What Is SEO?

Search engine optimization is the process of tweaking certain modifiable parameters of a website, such as loading times, web content, etc so that they rank among the top results in a search engine for a given set of keywords.

Keywords are the search phrases for which we want the website to pop up in a search result window. For example, if you’re a cafe selling dips and fries, you would want your cafe menu to rank number one when someone searches for, say, “dips and fries”, or “quick snack”.

Our SEO Services

SEO is a long term strategy – it takes about six months to one year for the effort to pay off. SEO is also probably one of the best investments you can make for your business. We’re a pioneer among digital agencies in Canberra offering professional SEO services. We have made a mark by using only future-proof, white hat SEO techniques for our projects. Explore the plethora of professional, comprehensive and affordable SEO services we have in store for businesses in Australia and worldwide.

Even with stellar content from professional copywriters published on your website, it will not show up at the top of SERPs if the technical SEO of the site is all messed up.

We have the best local SEO services for your business to be visible to your local, and in effect, most relevant and qualified traffic. In the absence of local search

Key Benefits of our SEO Services

Through optimization, your business gains

  • Measurable improvement in organic traffic quantity-wise. Also, since people associated with your chosen keyword are more likely to hit your website, the quality of traffic improves exponentially. Together, these parameters translate to
  1. More serious business leads
  2. Higher conversion rate
  • Increased visibility of an intended webpage or webpages. For example, more hits on the recipes page of your blog improves your standing and reliability as a food blogger.
  • Bigger and better brand awareness for your products and services. More eyeballs mean more visitors learning about your content, building trust and reputation.
  • Massive savings on visual and written advertising, which are intrusive, annoying and most of all, unintended for a large section of its viewers.

We are one of the most reputed SEO agencies in Australia known for our timely delivery and high return on investment, professional SEO services.

Why Use our Expert SEO Services?

If your business success depends on being visible to local customers, or wants to receive leads from multiple locations globally, or just needs more online visitors, you need professional SEO services.

There have been amazing success stories of local motorbike repair shops, organic farms, designer boutiques and software companies in Canberra going from zero to tens of customers through search engine optimization.

Consider a few facts.

  • The world’s most popular search engine, Google, handles about 63,000 searches per second everyday.
  • The first three search results on the SERP get 75 percent of clicks.
  • SEO is responsible for ushering in 53 percent of site traffic.
  • The top search result gets 32 percent of all clicks.

On page SEO services

On page SEO is an umbrella of on-site ranking techniques, both technical and content-related, to optimize the quality of a webpage. Simply said, if you perform more one-page SEO tweaks on a page in your website, you invite more relevant traffic to it. In turn, it makes your conversion rates better and organic traffic higher.

Many technical aspects of a website can be optimized for one-page SEO improvement, such as title tags, headings, URL structure, meta descriptions, internal linking and alt text for images. It is also influenced by website loading speed and responsiveness.

Content-related aspects are crucial to the traffic that one-page SEO brings to the website. This is this intensive process of creating content that is engaging, fun and useful, in the form of blogs, web copy, case studies, white papers, how-to articles, videos, podcasts, infographics and reviews.

On page SEO services from our tradition of SEO Best Practices

We have thorough editorial reviews and QA checks to doubly double verify that all content is SEO friendly. Our on-page SEO methods are widely lauded for their spot on incorporation of fail-safe SEO strategy into each technical element on the site.

When we started as a professional SEO company in Australia, we implemented some of these off page techniques as well as white hat SEO methods that have paid off as increased sales, quality leads and a strong customer growth.

Off Page SEO Services

We usually start off content marketing with on page SEO services. Off page SEO services are those that are done outside the website to raise its ranking. Although often used interchangeably with link building, off page SEO is an amalgamation of off page elements such as backlinks, trust, personal aspects and social media.

Link building is a well-understood concept. Acquiring inbound links to your website is an integral part of off-page SEO. Preparing for off- page SEO also includes internal linking within the webpage of your website. When many high authority websites link to your website, say, to a specific page or blog post, it improves your site’s reputation, or in this case, ranking.

Off page SEO services from the top SEO Consultants in Australia

We take a comprehensive approach to engage off-page SEO. To improve the authority of your website, we have a set of approved best practices for link building, leveraging all relevant local listing and online directories, Q and A platforms, as well as content, photo, video and audio sharing platforms.

We also have separate strategies to boost your social media, domain authority and trust factors as well.

Let's increase your sales.